Color Palette

Color is a powerful part of our brand identity. Our Color Palette has been carefully chosen to make our brand instantly recognizable and to convey our personality (professional, modern, and trustworthy) at a glance. Consistent use of these colors across all materials is essential. Below are the key components of our color palette and how to use them:

Primary Colors

Our signature brand color is a vibrant deep blue. This bold blue represents our innovative spirit and reliability. It appears in our logo and is used for emphasis in interfaces and marketing materials – for example, it’s the background of primary buttons, links, and key highlights. Use this primary color generously for elements that we want to stand out and be strongly associated with Revelator.

Black

#000000

Power, authority, and clarity.

Blue

#433AF8

Trust, creativity, and optimism.

White

#FFFFFF

Simplicity, space, and neutrality.

Neutral Colors

Black and White are core to our color scheme, providing a clean backdrop that lets our brand speak clearly. White is often used for backgrounds, creating space and clarity in layouts. Black is used for text and occasionally backgrounds in digital applications (e.g., our platform’s dark mode interface).

We also have a set of gray tones for things like secondary text, lines, or backgrounds (for example, a light gray for form fields or a mid-gray for body copy on white). These neutrals ensure readability and balance, allowing our primary color to pop where needed.

100

#000000

#404040

#808080

#BFBFBF

#FFFFFF